Ha re khathetse re pheha 'me re lakatsa lijo tse potlakileng, ba bangata ba rona re retelehela ho li-app tsa ho tlisa lijo tse kang DoorDash, Postmates, le Uber Eats. Ho ea ka phuputso ea Business of Apps, Uber Eats ha se feela khetho ea pele bakeng sa ho tlisa lijo lefatšeng ka bophara, empa hape e ntse e hola selemong se fetileng, e fihlella chelete e kenang ea $4.8 bilione nakong ea 2020. Li-app le liwebsaete tsa k'hamphani li hloka ho lula li le ka pele le ho fana ka boiphihlelo bo bonolo ka ho fetisisa ba bareki ha re odara ho tsoa lireschorenteng le lireschorenteng tse ngata tse thathamisitsoeng. Ka lehlohonolo, k'hamphani e rera ho ntlafatsa ts'ebeliso ea eona ka liphetoho tse ling ho etsa hore ho tlisa lijo ho shebahale ho le bonolo.
Ho ea ka Restaurant Business, Uber Eats e fumane pululelo bakeng sa ntlafatso ea eona ea morao-rao ea app ho tsoa mecheng ea litaba tsa sechaba 'me ea kenya Instagram ka kotloloho ho app e le hore lireschorente li ka arolelana lintho tsa morao-rao tsa menu le litšoantšo tse ntlafalitsoeng. Ka ho kopanya, bareki ba ka skrola li-feed le ho sheba lijo tse khethehileng ntle le ho skrola Uber Eats. Karolo ea bobeli ea liphetoho e kenyelletsa tlatsetso e ncha e bitsoang Merchant's Stories e lumellang lireschorente ho beha linepe, li-menu le linepe tse ling, li-menu tse hlahang li-feed tsa basebelisi ba app. Basebelisi ba Uber Eats ba ka khetha ho latela reschorente, 'me ba ka bona lipale tse fihlang ho matsatsi a 7.
Uber Eats e ntse e bala ka hloko le ho ntlafatsa boiphihlelo ba eona ba mosebelisi ha ho hlokahala. Ntlafatso ea ho qetela ea sesebelisoa e etsahetse ka Mphalane 2020, ha sesebelisoa se fumana likarolo tse ncha, joalo ka bokhoni ba ho kopanya liodara ka kariki e le 'ngoe ea mabenkele, ho sibolla lireschorente tse ncha ntle le ho skrola, le ho theha lethathamo la lireschorente tseo u li ratang. Ho nolofatsa ho odara (ka Uber Eats). Ntlafatso ea morao tjena e atolositse mesebetsi ena eohle ea bohlokoa le ho kopanya ka botlalo lits'ebeletso tsa phano bophelong ba rona.
Mokero wa moraorao wa mecha ya ditaba ya kahisano o behile hodima mohopolo wa hore ha ho tluwa tabeng ya dijo, kaofela ha rona re dipono tsa nnete. Ha e le hantle, dipatlisiso tsa Uber Eats di bontshitse hore ha bareki ba tobetsa pale ya reschorente, 13% ya bareki hamorao ba ile ba etsa odara (ka ditaba tsa reschorente tsa Nation).
Haeba o nahana hore o rata dijo mme o rata ho bontsha metswalle dijo tsa hao, phetoho ena e hohle. Ka lehlohonolo, re ka tswela pele ho fana ka dijo ka tsela eo re e ratang, mme ra ba ra fumana tse ding tsa dijo tse monate tsa lehae tseo re eso ka re di hlahloba.
Nako ea poso: Mots'eanong-19-2021